I created an internal one-click checkout template, from research to detailed wireframes and high-fidelity prototypes, collaborating closely with the senior dev. This skinned version is used on Cornishware's new site.

Redesign for Millie’s site, featuring a personalised cookie builder. I led the design of this product configurator, enabling users to customise their cookies with messages and colour choices. The interface guides users through each step, enhancing the brand’s focus on personalisation and user engagement.

Full website build for a builder's merchant. The process began with workshops to align on goals and functionality, followed by wireframing and design. Key feature: a split-basket system enabling both collection and delivery in a single order.

One of several designs created for the Christmas season. This Category listing page includes a Countdown Banner, Hero Banner, and USP Bar to highlight key promotions.

A reskinned template I designed to address user reassurance and trust-building, meeting both user and business needs, starting with research-driven wireframes.

A 'Shop the Look' feature designed to showcase products in context, with clickable hotspots for clear navigation to individual items. This component offers a smooth shopping experience by connecting lifestyle imagery with product details.

Bundle product page for Le Chameau, allowing users to configure multiple items in a single transaction. This feature simplifies the process for complex product bundles, enabling users to select and customise items as one combined product.

Product carousel showcasing watches, with a hover state that reveals additional UI elements for easy navigation and quick actions, such as adding items to the basket. The carousel allows users to browse multiple products easily, with clear pricing and promotional details displayed for each item.

Interactive product showcase with brand-aligned animations. Hovering over titles dynamically updates the main image and product card, while each product card includes a playful animation on hover, reinforcing the brand identity and enhancing user engagement with featured products.